brands
Rugged Rookie
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reviewsFilson Ranger Short Cruiser - Video
Looking for a jacket that can handle light rain, sunny hikes and breezy commutes? The Filson Ranger Short Cruiser combines rugged utility with timeless style, thanks to its breathable waxed cotton, sharp hip-length cut and details like adjustable cuffs and snap closures. It’s built for in-between seasons, developing a bespoke character as you wear it. Perfect for those who value function without compromising on looks. Watch the video below to see how it performs in real-life adventures! ...
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![Gitman Vintage]()
brandsGitman Vintage
Gitman Vintage is where timeless craftsmanship meets contemporary style. Proudly made in the USA, every shirt echoes the legacy of Max Gitman, blending heritage details like box pleats and chalk buttons with playful designs and modern tailoring. Rooted in the archives yet always forward-looking, Gitman Vintage redefines wardrobe essentials with fabrics and prints that stand out. Whether it’s an Oxford for the office or a bold print for the weekend, these are shirts built to last and made to be noticed. ...
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![The Urban Grit Gentleman - Albert]()
Worn by youThe Urban Grit Gentleman - Albert
Albert Imperato, also known as Upstate Guy Style, embodies a seamless blend of heritage wear, storytelling, and unapologetic individuality. Based in New York City, Albert is a seasoned classical music promoter who escapes the hustle of Manhattan for peaceful weekends in the Hudson Valley. There, he embraces his passion for rugged denim, vintage-inspired boots, and clothing with rich histories. When he’s not sharing impeccably styled looks on his Instagram, Albert is hosting thought-provoking discussions on his podcast, Vir Vulnerabilis Vir, which explores vulnerability, masculinity, and creativity. With a relaxed, insightful perspective, Albert proves that style isn’t just about what you wear—but the stories you tell along the way. ...
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![Rugged Heritage Workwear]()
Rugged fitsRugged Heritage Workwear
Crafted for the man who values substance and timeless grit, this outfit channels vintage workwear with modern edge. The split-fabric chore coat blends olive canvas and raw denim, pairing utilitarian function with rugged character. Selvedge jeans add structure and durability, worn best when lived in. Sturdy brown leather boots ground the look with heritage soul, while a tweed flat cap adds classic charm. This isn’t just an outfit — it’s a story in stitches, built to age beautifully and endure. ...
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![Lost and Found]()
storesLost and Found
Lost & Found is a Toronto-based hub for those who believe good style shouldn’t feel like rocket science. Part heritage workwear, part athletic essentials, and part casual favourites, their lineup blends charm with killer curation. It’s the kind of place that makes discovering new favourites feel easy, not intimidating. What’s the story behind it? Well, rewind to late 2010. Two childhood friends, sharing a flat and a knack for great ideas, thought, “What if we open a coffee shop?” That idea didn’t brew quite as expected—instead, it morphed into a full-fledged clothing store. ...
Style View all
Men's Boots Guide: 15 Boots Built to Endure
There’s just something about a good pair of boots. They’re the footwear equivalent of a Swiss Army knife – stylish, versatile, and ready for (almost) any occasion. Whether they’re keeping your ankles secure while you brave rugged trails or adding some grounded polish to your weekend dinner date ensemble, boots are hard to beat. But here’s the problem. Look at the sea of options out there and it’s easy to get overwhelmed. What’s worth the splurge, and what will have you kicking yourself later? If you’ve found yourself staring longingly at displays or scrolling through brands wondering where to even begin… you’re in the right place. ...
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footwearMen's Boots Guide: 15 Boots Built to Endure
Read moreThere’s just something about a good pair of boots. They’re the footwear equivalent of a Swiss Army knife – stylish, versatile, and ready for (almost) any occasion. Whether they’re keeping your ankles secure while you brave rugged trails or adding some grounded polish to your weekend dinner date ensemble, boots are hard to beat. But here’s the problem. Look at the sea of options out there and it’s easy to get overwhelmed. What’s worth the splurge, and what will have you kicking yourself later? If you’ve found yourself staring longingly at displays or scrolling through brands wondering where to even begin… you’re in the right place. ...
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accessoriesTough Timepieces: Find the Rugged Watch That Fits You
Read moreThere’s just something about slipping on a rugged watch that feels right. Maybe it’s the weight of the stainless steel against your wrist, or the way it seems to unapologetically whisper, “Yes, I’ve been places” without bragging. Whether it’s a classic field watch, a bold pilot’s piece, a heritage gem, or a marine marvel, these watches make statements about confidence, resilience, and adventure. If you’re a fan of versatile, durable timepieces but aren’t sure where to start, you’re in the right place. Today, we’ll explore the best types of rugged watches and help you discover the perfect fit for your lifestyle. ...
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clothingWhat Is Selvedge Denim?
Read moreThe term “selvedge” might sound niche, but if you’ve spent any time browsing high-quality denim or scrolling through Instagram’s menswear forums, you’ve probably come across it. Selvedge denim is no ordinary fabric—not just another pair of jeans you throw on without thinking. Whether you’re a raw denim fanatic or simply denim-curious, this guide will walk you through everything you’ve wanted to know about selvedge denim, including its history, how it’s made, and why it’s worth your attention. ...
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accessoriesCowboy Hats, Plain and True: A Man’s Guide to Western Grit
Read morePicture this – a classic, wide-brimmed cowboy hat tilted at just the right angle, exuding timeless grit and undeniable swagger. Whether on dusty ranches or promenading urban streets, the cowboy hat has stood the test of time. But what is it that makes this Western icon so alluring? And how does it seamlessly traverse function and style? For decades, the cowboy hat has embodied freedom, resilience, and individuality. It’s not just a hat; it’s a declaration of identity, a symbol worn with purpose. From pioneers blazing trails to today’s sartorially adventurous, this quintessential piece has evolved into much more than a rancher’s trusted companion. ...
Guides View all
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reviewsFilson Ranger Short Cruiser - Video
Read moreLooking for a jacket that can handle light rain, sunny hikes and breezy commutes? The Filson Ranger Short Cruiser combines rugged utility with timeless style, thanks to its breathable waxed cotton, sharp hip-length cut and details like adjustable cuffs and snap closures. It’s built for in-between seasons, developing a bespoke character as you wear it. Perfect for those who value function without compromising on looks. Watch the video below to see how it performs in real-life adventures! ...
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New findsHard-Wearing Pants With Real Grit To It
Read moreNot all trousers are created equal. Some are made to catch the fleeting trends, while others are built to outlive fashion cycles, become wardrobe staples, and endure your busiest days. Enter the realm of hard-wearing pants, where durability meets style. Whether you’re tackling a work shift, adventuring outdoors, or just want a bulletproof pair of trousers for day-to-day errands, these durable picks—including chinos, cargo pants, utility pants, chore pants, and fatigue pants—have you covered. ...
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reviewsBleu de Chauffe Woody: Rugged Looks & Heritage Cred
Read moreIf you think backpacks are just for the trail or tourists, Bleu de Chauffe’s Woody Backpack is ready to change your mind. This is the sort of bag you spot in a café and can’t help but wonder, “What’s that, and why does it look cooler than my entire outfit?” The Woody offers a blend of charm, practicality, and craftsmanship that’s rare in the world of daily carry gear. I’ve spent the last two years lugging this beast around (commutes, weekends, and those occasional rainy bike rides). Here’s how it’s held up — and why it might be the last backpack I’ll ever need. ...
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solid picksFive Overshirts Worth Reaching For
Read moreThere’s a certain satisfaction to finding that sweet-spot layer. You know, the one that doesn’t ask if you need a jacket or a shirt because, frankly, it’s both. That’s the magic of the men’s overshirt (call it an overshirt, shacket, shirt jac, or whatever TikTok’s calling it this week). For the style-curious newbie and heritage purist alike, the right shirt jac adds instant credibility without a whiff of try-hard. Welcome to the overshirt’s golden hour. ...
Rugged Rookie - Your digital outpost for rugged style, craftmanship and heritage gear built to outlast trends
Outfits View all
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worn by youThe Urban Grit Gentleman - Albert
Read moreAlbert Imperato, also known as Upstate Guy Style, embodies a seamless blend of heritage wear, storytelling, and unapologetic individuality. Based in New York City, Albert is a seasoned classical music promoter who escapes the hustle of Manhattan for peaceful weekends in the Hudson Valley. There, he embraces his passion for rugged denim, vintage-inspired boots, and clothing with rich histories. When he’s not sharing impeccably styled looks on his Instagram, Albert is hosting thought-provoking discussions on his podcast, Vir Vulnerabilis Vir, which explores vulnerability, masculinity, and creativity. With a relaxed, insightful perspective, Albert proves that style isn’t just about what you wear—but the stories you tell along the way. ...
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rugged fitsRugged Heritage Workwear
Read moreCrafted for the man who values substance and timeless grit, this outfit channels vintage workwear with modern edge. The split-fabric chore coat blends olive canvas and raw denim, pairing utilitarian function with rugged character. Selvedge jeans add structure and durability, worn best when lived in. Sturdy brown leather boots ground the look with heritage soul, while a tweed flat cap adds classic charm. This isn’t just an outfit — it’s a story in stitches, built to age beautifully and endure. ...
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rugged fitsThe Trailhead Classic
Read moreThe Trailhead Classic is your no-fuss look for outdoor adventures and those easygoing weekends when you’re aiming for relaxed but effortlessly sharp. Rugged enough to handle the trail, yet stylish enough to blend in when you’re grabbing a post-hike pint, it’s that rare mix of utility and cool we all secretly (or not so secretly) want in our wardrobe. Think hard-wearing details paired with a look that says, “I didn’t try too hard…but yeah, I nailed it. ...
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worn by youSelvedge Denim - Wim
Read moreIf you’re after authentic rugged heritage style, Wim—aka denimfox—is the one to follow. The star in this picture? A pair of indigo selvedge jeans, crisp as the day they were stitched. They’re clearly just beginning their fade story, given the stiff texture and unmistakable raw denim sheen. Those generously cuffed hems? It’s not just practical—it’s also a subtle flex, showing off the selvedge ID stripe that denim purists love. Anchoring the look are a pair of full-grain leather engineer boots in a rich brown. Stacked heels, brass buckles, and that no-nonsense wear-anywhere vibe make them the perfect counterpart to the jeans. The whole fit leans into the classic American workwear aesthetic. ...
Profiles View all
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brandsGitman Vintage
Discover brandGitman Vintage is where timeless craftsmanship meets contemporary style. Proudly made in the USA, every shirt echoes the legacy of Max Gitman, blending heritage details like box pleats and chalk buttons with playful designs and modern tailoring. Rooted in the archives yet always forward-looking, Gitman Vintage redefines wardrobe essentials with fabrics and prints that stand out. Whether it’s an Oxford for the office or a bold print for the weekend, these are shirts built to last and made to be noticed. ...
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storesLost and Found
Discover storeLost & Found is a Toronto-based hub for those who believe good style shouldn’t feel like rocket science. Part heritage workwear, part athletic essentials, and part casual favourites, their lineup blends charm with killer curation. It’s the kind of place that makes discovering new favourites feel easy, not intimidating. What’s the story behind it? Well, rewind to late 2010. Two childhood friends, sharing a flat and a knack for great ideas, thought, “What if we open a coffee shop?” That idea didn’t brew quite as expected—instead, it morphed into a full-fledged clothing store. ...
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peopleFrom Skate Parks to Red Wing: Rik van Dijk’s Rugged Style Journey
Discover personSome men find ruggedness in the wild. Others wear it like a second skin. Rik van Dijk, European Marketing Manager for Red Wing, is cut from the kind of cloth that doesn’t tear easy. Raised on asphalt and attitude, his first taste of hard-wearing gear came not from a cattle drive, but from a concrete jungle—skateboarding in the ’80s, wearing Dickies tough enough to take the fall. He’s a man who knows boots and jackets aren’t just clothes—they’re armor. “Built to last and worn everywhere,” he says, summing up rugged style like a man who’s walked the talk. When he talks Red Wing, he doesn’t just pitch boots—he speaks legacy. A trip to the London store lit the fuse, but it was digging into the company’s history that sealed the deal. He saw a code. A way of doing things right. ...
Rugged Style awaits
