Merz b. Schwanen

Merz b. Schwanen
Year Founded & Country
1911, Germany
Core categories
Clothing Henley Underwear T-shirts Shirts
Standout products

215 Heavyweight Crew Neck Tee 206 7.2oz Loopwheeled Henley

Brand Philosophy
A flea market Henley from 1911 sparked a revival. Designers Gitta and Peter Plotnicki uncovered century-old loopwheelers in the Swabian Alps, bringing Merz b. Schwanen back to life with a focus on timeless, workwear-inspired style. The Good Originals line honours vintage craftsmanship, while the modern Good Basics range fuses organic materials and practical design for everyday wear. It’s not just clothing; it’s a dedication to sustainability and heritage, made to last.
Website
Merz b. Schwanen
Where to buy
Huckberry Cultizm Division Road Independence Franklin and Poe Brooklyn Clothing Co. DeeCee style Blue Beach Denim Redcast Heritage